US Inbound 101: The Ultimate Guide to Expanding into America

For businesses looking to expand to the USA, there is enormous potential for growth and access to a large talent pool that can help your business to thrive.

No global market holds more sway over entrepreneurs than the United States. As the largest economy in the world, it presents unmatched opportunities for growing businesses.

To help you on your journey, our expansion experts have outlined some key considerations when developing your US expansion strategy.

What are the challenges of expanding into the USA?

With 50 states come various laws and regulations, posing a significant challenge for employers – especially those based abroad.

Navigating through varying legislation at both federal and state levels involves considerations such as income, sales, and use tax laws. Additionally, companies must address expectations and costs related to employer-provided healthcare and other supplemental benefits. This also includes dealing with federal IRS matters versus those of varying state departments of revenue, as well as ensuring compliance with the Department of Labor (DOL), worker’s compensation, The Affordable Care Act, Dependent Care, and 401k. The list is overwhelming and a little intimidating, especially for those who are new to global expansion.

Other expansion challenges facing businesses include:

• Market saturation. The US market is highly competitive, and breaking through the noise of established companies can be challenging.

• Customer acquisition and marketing. Unless you already have a customer base established, it can be difficult, and sometimes costly, to acquire them.

• Talent acquisition. Hiring and retaining talent can pose challenges, especially if you’re a smaller business. You also need to consider local labor markets and cultural fits – something we delve into further down in the blog.

• Funding and financial considerations. You need to make sure you have the correct financial resources to fund your expansion, as well as the facilities to manage cash flow and understand tax compliance.

With all these factors in mind, having trusted experts to help shape your strategy for long-term success is essential.