Vendor Profile

Peer Effect
Peer Effect helps ambitious founders build high-performing, results-oriented companies that scale successfully to £10M+. Led by exited founder James Johnson, we focus on solving the execution challenges that hold growing companies back - even when product-market fit is strong. We work with founders who are struggling with: inconsistent team execution, management teams not delivering on priorities, difficulty identifying and addressing underperformance quickly, and feeling trapped in day-to-day operations rather than strategic leadership. Through our No Excuses framework, developed over 20 years of leadership experience, James helps founders transition from doing everything themselves to making it happen through their teams. The result: leaner teams, higher accountability, faster decision-making, and improved profitability. Our services include 1:1 founder coaching, business advisory, and our No Excuses Management Program for leadership teams. We work with tech and tech-enabled companies from seed through Series A and beyond.
Reviews
5.0
2 reviews
- 5.0
- 5.0
- 5.0
- 5.0
Remento was in a typical early-stage startup phase. We were moving really quickly, shipping a lot of stuff to get feedback as fast as possible. We were highly iterative and experimental in our approach, but needed to evolve as the business grew. James helped us navigate the journey of pivoting our product into something that truly resonated with our users' needs. As a result, we built a more sustainable approach that aligned better with our mission of helping families preserve their most precious memories. Since working with James, the trajectory of our company has very much changed for the better. As a founder, the job can feel lonely, but having James as a coach has made the journey much less lonely. He provides the feedback I need to do my job in the way that I want, and has helped me find confidence in the direction we're taking.
Founder & CEO, Remento
I was experiencing moments of anxiety as a CEO. I faced complex issues that needed clear navigation, but struggled to find the clarity I needed. James was transformational for me and my business. He shared thought-provoking insights that reshaped how I approach both challenges and opportunities. As a founder himself, he gets it. He doesn't just help on the business side but also with the personal challenges behind the scenes. James has helped clarify complex issues for me and helped me work through those moments of anxiety. His combination of brutal honesty and support has helped me and my team make meaningful progress. Both as a coach and a brilliant role model, his wisdom has been invaluable. He really could change your life too!
CEO, Magic AI
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