How PR can support fundraising and investment

Whether you’re just beginning your seed round as a startup or are seeking investment as a Series D scaleup business, PR can help you raise investment. Read on to find out how working with a PR agency can amplify your brand to support funding rounds.

1. A public relations strategy helps to establish your brand narrative

PR agencies are storytellers, so your agency will help you build out an overarching brand narrative that encapsulates your business and the journey you’re on. A good PR partnership will always begin by identifying your brand’s messaging. This will then get stress-tested on your behalf with the harshest critics, the media, who will provide you with honest feedback regarding your key messages.

2. Media training is vital for pitching to investors

After thorough scrutiny from the media and communications experts, your messaging will be crafted to suit your audience from the media to investors. Being able to pitch your business and translate your key messages to various audiences is a skill not to be underrated while searching for funding.

Investors will scrutinise your business, much like the media, so media training is a great way to prepare for your investor pitch.

3. Your PR will drive awareness and credibility to get you seen by the right people

Your PR team will be experts on the media landscape and have spent time forming strong relationships with journalists across a range of publications. Therefore, they’re well equipped to understand where your potential investors are consuming media to find their next business to invest in.

Investors love external endorsement of your brand whether that’s a journalist writing about your brand in a national newspaper, consumer magazine or industry publication, or an influencer sharing your brand with their loyal following. These features show investors that you’re building a brand that people know about and, more importantly, want to talk about.

One of our top tips is when reaching out to investors we’d recommend you attach a hyperlink to a few articles as evidence of interest in your business.

Conclusion

Essentially, by demonstrating that your business is able to position itself in your market, mitigate any crises, contribute to the industry conversations, and talk directly to customers through strategic PR placements, your business is one big green flag for future investors.